green grechen

Okay, so this is my first video post…be gentle!! Actually, it’s just the shoes and my voice for now, my hair is such a mess, I need to wait until my next cut/color appointment before I let you see my face LOL. So, I’ll post an outfit picture and more of me in a week or so, but until now, here are my thoughts on my new TOMS Shoes:

httpvhd://www.youtube.com/watch?v=xi7-Mj6vMRM

Now, in case you don’t know about TOMS already, it’s built on a one for one business model: you buy a pair of shoes, they give a pair of shoes to a child in need. Simple. No percentage of profits or percentage of sales, just a simple buy one, give one. Since starting in 2006, TOMS has given 10,000 pairs of shoes to children in Argentina, 50,000 pairs of shoes to children in South Africa, and this past holiday season, gave 37,000 pairs of shoes to children in Ethiopia. I love the simplicity, yet profound impact of the TOMS Shoes business model – brilliant.

As I mentioned in the video, these shoes had to grow on me a bit. When they first came out two years ago, my initial reaction was “no thanks, not for me.” They reminded me of the slippers my grandfather used to wear, and didn’t really look like something I could incorporate into my wardrobe. But since I received these, I can’t stop wearing them. I still don’t think they’re THAT flattering on me (I love them on girls who can wear skinny jeans, with smaller calves than me) but I wear them anyway. When I took this video, I was wearing them with a knee-length black skirt and thought the outfit looked generally cute; I got quite a few compliments on the shoes wearing them this way!

My TOMS Shoes are also very comfortable – kind of like I’m wearing slippers. And if you’re asking why I chose the blue sparkley ones, instead of something more subtle if I wasn’t sure I could incorporate them into my wardrobe? Simple, I just wanted a super-fun pair of shoes. And whenever I wear these, I can’t help but smile. Mostly because I know that my purchase directly benefited a child in need, but also because they’re sparkley…I do like to be girly sometimes!

Oh, and the video was taken with my new Flip MinoHD video camera. I’m obviously still getting the hang of taking videos, but the Flip is SO easy to use it’s silly…I love it.

And P.S., use code GRECHEN for 15% off TOMS Shoes at their website.

Anybody else have a pair of TOMS? Do you love them? what color did you get?

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• The business of doing good: Q&A; with Blake Mycoskie
• TOMS’ One for One Shoe Program
• TOMS Shoes Nominated for the Cooper Hewitt People’s Design Award and they Need Your Vote!
• Tom’s Shoes Buy One, Gift One to Aid Ethiopia for Christmas 2008

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